Coca-Cola's Used AI For Its Iconic “Holidays Are Coming” Ad
Coca-Cola used AI to create its iconic Christmas ad and people are calling it trash.
A few AI-generated videos of the iconic “Holidays Are Coming” from Coca-Cola are circulating on social media. The company collaborated with three studios—Secret Level, Silverside AI, and Wild Card—to produce three holiday commercial ads.
Here’s what Coca-Cola had to say about it:
“Coca-Cola’s exciting venture into AI-generated storytelling demonstrates Coca-Cola’s commitment to embracing innovation, leveraging our collaborations with top creative and technology partners, while staying true to its core values: spreading happiness and creating real magic!” — a Coca-Cola spokesman told AdWeek.
Companies are spending millions of dollars per year on professional product photography and video ad production.
However, AI can do this for 99% cheaper.
The videos have been shared thousands of times online, but the reception has been… mixed.
Many are outright trashing the ads.
You can watch the videos from here:
Keep reading with a 7-day free trial
Subscribe to Generative AI Publication to keep reading this post and get 7 days of free access to the full post archives.