Google Releases Imagen 4

Google's latest image model, Imagen 4, improves not just on quality but also in speed and text accuracy.

Google just dropped its newest and most powerful AI image model yet. Imagen 4 was officially announced during the Google I/O 2025 keynote.

Honestly, it’s getting tough to keep track of all the crazy good AI image generators launching every few weeks. At this point, choosing one to actually stick with or even pay for is hard. My personal go-to right now is still GPT-Image-1 from ChatGPT. When I want that crisp, control-heavy experience, I use Flux 1.1 Pro Ultra from Black Forest Labs.

So what makes Imagen 4 special? What does it actually offer besides better image quality?

According to Google, it’s already faster than Imagen 3. A new version coming soon will apparently be up to 10 times faster. I’m curious to see how that plays out in real-world usage, especially when batch-generating images.

They’ve also paid attention in rendering accurate text within images and improved the typography, which is something a lot of models still fumble with. Josh Woodward, who leads Google’s Labs group, mentioned during a press briefing:

“We’ve also [paid] a lot of attention and fixes around how it generates text and topography, so it’s wonderful for creating slides or invitations, or any other thing where you might need to blend imagery and text.”

For me, the speed and improved text are the major selling point of Imagen 4. I often create header images with titles on them, and most AI models still butcher the text. So I’m really glad to see Google focusing on this part.

In this article, I will discuss the following topics:

• What’s new in Imagen 4

• Example images with prompt

• How to prompt Imagen 4 effectively

• How to access Imagen 4 outside US

• Final thoughts

---

What’s New In Imagen 4?

Some of the key highlights in the new image model are the following:

• Photorealistic images

• Sharper clarity

• Improved spelling and typography

• Multilingual prompt support to help creators globally

From what I’ve seen so far, Imagen 4 really nails photorealism. Take a look at some of these handpicked prompts and results.

Prompt: Produce a stunning, award-winning close-up of a chameleon blending into a background of vibrant, textured leaves, its eye swivelled to look directly at the camera. The intricate texture of its skin changing colour is the focus (visceral adaptation). Abstract dappled light filters through the leaves. Inspired by wildlife macro photography and camouflage patterns.