Toys 'R' Us Used Sora AI Video Generator For Its Latest Ad
The popular toy company becomes the first brand to use AI to create video advertisement.
Toys “R” Us, the iconic toy retailer, has made history by becoming the first brand to create an advertisement using OpenAI’s cutting-edge text-to-video tool, Sora.
The 66-second promo video titled “The Origin of Toys ‘R’ Us”, which premiered at the 2024 Cannes Lions Festival in France, tells the story of Toys “R” Us founder Charles Lazarus and his vision for revolutionizing toy stores with the help of the brand’s mascot, Geoffrey the Giraffe.
We are thrilled to partner with Native Foreign to push the boundaries of Sora, a groundbreaking new technology from OpenAI that’s gaining global attention. Sora can create up to one-minute-long videos featuring realistic scenes and multiple characters, all generated from text instruction. Imagine the excitement of creating a young Charles Lazarus, the founder of Toys“R”Us, and envisioning his dreams for our iconic brand and beloved mascot Geoffrey the Giraffe in the early 1930s.
The 66-Second Video Ad
The ad features the company’s mascot, Geoffrey the Giraffe which is made “almost entirely” generated by Sora with text prompts.
You can watch the full video here: